Trump Shoes: Trump Sells $399 Worth of Branded Shoes at ‘Sneaker Con’ a Day after $355 Million Judgment Against Him.

Trump Shoes: Trump Sells $399 Worth of Branded Shoes at 'Sneaker Con' a Day after $355 Million Judgment Against Him.

Trump Shoes

TRUMP SHOES: The finale of the Republican presidential nomination brought an unexpected twist to the Donald Trump campaign tour. At the famous “Sneaker Con”, known as the largest sneaker show on Earth, held at the Philadelphia Convention Center, Trump introduced his inaugural series of Trump-branded sneakers, most notably the “Never Surrender High-Tops.”

The Never Surrender High-Tops

Priced at a staggering $399, these exclusive sneakers feature a distinctive design with a shiny gold exterior and an American flag detail on the rear. The unveiling took place on a freshly launched website that featured not only other Trump-branded shoes, but also a surprising array of products, including “Victory47” cologne and perfume, which retails for $99 a bottle.

Time of legal crisis and risk

The surprise sneaker launch followed a significant legal setback for Trump, with a New York judge imposing a massive $355 million fine. The ruling alleges Trump repeatedly lied about his assets, accusing him of engaging in deceptive practices that misled banks, insurers and others.

Trump Shoes: Trump Sells $399 Worth of Branded Shoes at 'Sneaker Con' a Day after $355 Million Judgment Against Him.

Trump Shoes

Donald Trump Overview

Full NameDonald John Trump
Born14 June 1946 (age 77 years), Jamaica Hospital Medical Center, New York, United States
Political AffiliationRepublican Party
Presidency45th president of the United States from 2017 to 2021
EducationBachelor of Science in economics from the University of Pennsylvania in 1968
BusinessHis father named him president of his real estate business in 1971
SpouseMelania Trump (m. 2005), Marla Maples (m. 1993–1999), Ivana Trump (m. 1977–1990)
ChildrenBarron Trump, Ivanka Trump, Donald Trump Jr., Tiffany Trump, Eric Trump
Organizations FoundedSave America, Trump Winery, MORE
Net Worth$260 crores USD (2024) Forbes
Height1.9 m

Read More: Donald Trump Hits where it Hurts Most in New York Fraud Verdict

Trump Shoes: Trump Sells $399 Worth of Branded Shoes at 'Sneaker Con' a Day after $355 Million Judgment Against Him.

Trump Shoes

Mixed reactions to Sneaker Con

Trump’s appearance at “Sneaker Con” evoked a variety of emotions in the crowd. Amid criticism from opponents, “USA!” Slogans and signs reading “Sneakerheads love Trump” were distributed. The atmosphere became charged, making it challenging to hear Trump’s words, reflecting the polarized nature of his public reception.

unexpected audience demographics

In a departure from Trump’s usual rally crowds, the audience at the sneaker event appeared notably younger and more diverse. The shift aligns with the campaign’s strategic efforts to appeal to a broader demographic, particularly aimed at a potential rematch against President Joe Biden in November.

Trump Shoes: Trump Sells $399 Worth of Branded Shoes at 'Sneaker Con' a Day after $355 Million Judgment Against Him.

Trump Shoes

Trump Shoes money making venture

This foray into the sneaker industry is part of Trump’s multi-pronged approach to generating income since launching his 2022 campaign for the White House. From digital trading cards to books depicting his time in office, Trump has strategically capitalized on it in a variety of ways to strengthen his brand.

CIC Ventures LLC and Limited-Edition Sneakers

Run by CIC Ventures LLC, as noted in Trump’s 2023 financial disclosure, the newly launched sneaker website claims to be apolitical. However, the sneakers are marketed as limited-edition, described as “true collector’s items” that are “bold, gold, and tough like President Trump.”

Supporter perspective and political reactions

Attendees expressed excitement about the sneakers and praised design details like the red bottom. When questioned about Trump’s legal troubles, some attendees chose to ignore them, and emphasized their confidence in his eventual return to the presidency. Political reactions included criticism from Biden-Harris 2024 communications director Michael Tyler, who took a dig at Trump’s appearance.


In conclusion, Trump‘s unexpected entry into the sneaker industry at “Sneaker Con” adds a new layer to his political campaign. The diverse mix of enthusiasm, jubilation and diverse reactions among the audience underlined the complex and multi-faceted nature of his political journey. As Trump faces legal challenges, his ability to connect with diverse audiences remains an important aspect to monitor in the evolving story of his campaign.

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